Dear Customers,
Fifteen years ago this month, I published a twenty-page catalog-
digest-sized, black-and-white-with-color cover-filled with a variety
of software programs which all had one thing in common.
Here is how my introductory letter on page two of the catalog began.
The world of personal computers is witnessing the arrival of a new
genre of software-software vastly different from the familiar word
processors, spreadsheets, databases and games. We call these new
programs "mindware" instead of crunching numbers or crafting words,
these "mind-appliances" help us to think better, feel better and be
more creative.
In the rest of the letter, I gave people a "tour" of the catalog and
its products. The titles included The Idea Generator from Experience-
In-Software, The Lucher Profile from Mindscape and a repackaged
version of Mind Prober (which later became Mindviewer)_called Dr.
Shrink from Neurolytic Systems.
I then concluded by saying
Mindware was conceived and created to be more than just a business
we sincerely believe that all of us can benefit from a synthesis of
psychology and technology. It is our goal to serve as the central
source for these revolutionary mind-appliances-to put the
transformational technologies of mindware to work for you!
The fifteen-year road from the beginning of our mission has been
filled with unexpected twists and turns. The catalog grew in
popularity as the computer industry changed rapidly according to
Moore's Law. As the speed of the processor increased by double every
eighteen months, so did software improve in its interface and power.
From April 1988 when we published the first Mindware Catalog, to July
1994 when the last paper catalog was printed-and we made decision to
take the Mindware catalog online-we published ten catalogs. The last
catalog, a full-size color thirty-two-page catalog, had ten times the
number of products as the first, and we printed and mailed a half
million catalogs total.
We were one of the first companies to embrace the Internet wave but,
unlike others, we survived when the wave broke on the shore of
financial reason. Unlike other catalogs, we chose to remain small,
not seeking investment capital but instead growing organically,
letting the technology lead us rather than the other way around. We
became the Mind Media Life-Enhancement Network with our goal to be
the conduit for the ever-expanding number of products and services
for self-improvement and personal development.
We were excited when applications that ran on the web began to
supplement the larger number of programs that had been developed to
be installed on your machine at home. They offer us the ability to
transcend the Tower of Babel split between computers that run on
Windows, that run on Macintosh, and those that run on Linux and many
others platforms too numerous to mention. In this way, we can launch
a product for all of you at the same time rather than have to develop
a different version for each computer.
So, the first way we are celebrating the birth of Mindware catalog is
by inviting you to try one of our most popular programs, called
Brainworks. It gives you an insight into the significant influence
your brain hemisphere preference has on your personality-as an online
application. Any of you can use this program right on the web by
going to our home page - http//mindmedia.com - and clicking the
new brainworks link at the top of the page.
We are also offering our most popular products-the Top Twenty Sellers
from the Mindware Catalog at a special savings the along with our acclaimed program, Mind Prober 3.0, for free
at
Self Improvement Best Seller Bundle
If you don't already own
this amazing collection of our top programs, if you have downloaded
our free Mindviewer or IQ Smarts and want to upgrade to a full
Windows implementation, then here is your chance to get the best of
Mindware as we travel into the future of computing.
Sincerely
Bruce Ehrlich President Mind Media, Inc.
Guide to the
Web