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Changing your attitude may actually boost your memory!. Article by Eric Sabo: Here is an excerpt:

If you often find yourself calling people "what's his name", or the thing in your hand a "whatchamacallit", you may want to change your attitude. In a series of new experiments, researchers are finding that your preconceived views about learning can affect what it is you hope to remember. Memories, in part, seem to grow stronger or fade away based on where you stand in the nature versus nurture debate: Do you feel smart people are born that way, or can anyone become the next Albert Einstein under the right conditions?